If you're an avid SEO professional, you likely pay close attention to any new Google patents that are attached to the Search or Search Quality teams. It often gives insight about where the future of search could be headed, along with plenty of speculation about just how the patent could be applied and how it would affect webmasters.
Well, Google's Distinguished Engineer Matt Cutts brings up the topic of the many Google patents in his latest Google Webmaster Help video, which was an answer to the question about the latest SEO misconception he would like to put to rest.
“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” Cutts said in the video. “So sometimes you will see speculation Google had a patent where they mentioned using the length of time that a domain was registered. That doesn’t mean that we are necessarily doing that, it just means that mechanism is patented.”
He continues to describe another patent where Google looked at websites that were being updated after they did an update, which of course concerned webmasters that this could flag them, as they reacted to each update.
“Patents are a lot of interesting ideas, so you can see a lot of stuff mentioned in them, but don’t take it as an automatic golden truth that we are doing any particular thing mentioned in a patent,” he said.
Well, Google's Distinguished Engineer Matt Cutts brings up the topic of the many Google patents in his latest Google Webmaster Help video, which was an answer to the question about the latest SEO misconception he would like to put to rest.
“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” Cutts said in the video. “So sometimes you will see speculation Google had a patent where they mentioned using the length of time that a domain was registered. That doesn’t mean that we are necessarily doing that, it just means that mechanism is patented.”
He continues to describe another patent where Google looked at websites that were being updated after they did an update, which of course concerned webmasters that this could flag them, as they reacted to each update.
“Patents are a lot of interesting ideas, so you can see a lot of stuff mentioned in them, but don’t take it as an automatic golden truth that we are doing any particular thing mentioned in a patent,” he said.
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