Affordable SEO services in India. Drive quality traffic to your site and get leads by optimizing your site with seo experts in India. Good experience in ppc and sem as well. Top and best SEO services guaranteed.
Showing posts with label SEO Services India. Show all posts
Showing posts with label SEO Services India. Show all posts
Duplicate content is a huge topic in the search engine optimization (SEO) space; heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it — that is, unless it is spammy duplicate content.
In a video posted today, Matt Cutts answers, “How does required duplicate content (terms and conditions, etc.) affect search?”
Matt Cutts said twice that you should not stress about it, in the worse non-spammy case, Google may just ignore the duplicate content. Matt said in the video, “I wouldn’t stress about this unless the content that you have duplicated is spammy or keyword stuffing.”
Google has said time and time again, duplicate content issues are rarely a penalty. It is more about Google knowing which page they should rank and which page they should not. Google doesn’t want to show the same content to searchers for the same query; they do like to diversify the results to their searchers.
Google has warned webmasters many times about the dangers of using manipulative or deceptive behavior. Now Google has issued a special warning regarding a practice where a website inserts new pages into a user's browsing history.
While deceptive behavior has long been against Google's quality guidelines, for them to issue a special warning about manipulative or deceptive behavior, it means that likely they've seen a giant upswing in the number of users encountering this practice.
For example, when users click on a web page from the Google search results, but don't find what they were looking for on that page, normally they would click the back button and return to Google's search results. However, some users are instead being taken to a spoof search results page that is actually entirely advertisements, such as this:
This is something I have seen with a lot more frequency lately, and Google stance is that a website utilizing this practice could have manual action taken against it, including removal of the offending sites from the Google search index.
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today.
In short, Matt Cutts would love a world where link builders thought first about the content or web site and why that web site is worthy of a link, versus first being concerned about getting links. In the interview, the two discuss if link building is legal or illegal, if press releases should be used for link building, the problem with content syndication and guest blogging – plus much much more.
Here are some key takeaways from the interview, but make sure to read the full interview over here.
Link Building Is Not Bad: Just don’t try to get the link first, have compelling content people want to link to instead.
Press Releases Links: They still “probably not count” but your goal should not be the link but the exposure the press release gives you to editors who may read them and cover your story.
Content Syndication: If your content is being syndicated on other sites, give Google signals to know you are the original source. Make sure you publish well before others, possibly use rel=canonical, link to main source of content, and maybe use authorship.
Problem With Guest Posts: A large number of people are doing it the wrong way, guest posts have become more like article directories or article banks these days.
Links: Links are still “the best way” to rank content.
This interview was conducted in person between Eric Enge and Matt Cutts while at SMX Advanced 2013 a few weeks ago.
On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor their search ads, bids, and keywords based on visitors’ past activity on their sites.
In the beta, a European online tire retailer saw a 161 percent conversion rate increase with RLSA, which led to a 22 percent overall sales increase. The new conversions had a 43 percent lower average CPA than previous campaigns, according to Google.
Using RLSA, you can increase bids for past site visitors who looked at specific high-value pages, added items to their carts or spent a certain amount of time on your site. You can also bid on more generic keywords, or broader match types of keywords for site visitors or past customers that you don’t include in your regular campaigns because they are too broad for general search traffic.
You can then show different ads to specific sets of site visitors. For example, you can write ad copy targeted to shopping cart abandoners.
RLSA bid adjustments combine with other bid adjustments for location, device and time in enhanced campaigns.
To use RLSA, you’ll need to tag your site with the Google Remarketing Tag for the Google Display Network. So if your site is already set with the remarketing tag, you are ready to start running RLSA.
Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs in their emails warning webmasters about manual spam actions.
There are many cases where webmasters know they have manual web spam action taken against their site, but they can't figure out what is triggering the spam action, or they are confused and believe the wrong thing has caused the manual spam action.
In a Webmaster Help video, Google's Matt Cutts details the types of cases where people are struggling to identify problems on their site, part of how Google Webmaster Tools is trying to provide more concrete actionable information in their emails to webmasters.
"For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. But they got a message saying 'Hey you need to look out because some of your content have been defaced', and they didn't know exactly where to look."
Don't think Google will hold your hand and include every single thing that is wrong with your website, but getting a couple very specific URLs to show what is wrong with your site, which you can then use to help identify other pages with the same issue, definitely helps take some of the guess work out of the cleanup equation.
"Now we won't be able to show every single thing that we think is wrong for a couple reasons," Cutts said. "Number one, it might help the spammers. Number two, if there are a lot of bad pages, we could be sending out emails that are 50 MB long. But we do think that it's helpful if we can include a small number of example URLs that will help you as a webmasters know whenever you try to fix things and clean the site back up.
"It's much better than I was a few months ago and we'll really looking for ways to provide even more guidance and a little more transparency so webmasters get a better idea where to look," Cutts said. "It's going to take some time to rollout and test and ramp up and there might be a few cases where people might not be able to get an example but for the most part we are going to try to provide more and more information over time so that legitimate webmasters can know where they need to look to try to fix problems."
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
The ranking update for spammy queries, which will impact 0.3 percent to 0.5 percent of queries in English, shouldn’t come as a surprise to most. This was one of the changes we were told by Cutts to expect from Google this summer. . Cutts specifically mentioned that the change would affect queries such as “payday loans” on Google.co.uk and pornographic queries.
The ranking update is a work in progress, Cutts noted on Twitter, adding that it’s a “a multifaceted rollout that will be happening over the next 1-2 months.”
Smartphone Rankings Changes
Bad mobile SEO will cost you. In a post on the Google Webmaster Central Blog, Google warns that “we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”
Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website”) and smartphone only errors (when “sites serve content to desktop users accessing a URL but show an error page to smartphone users”).
Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible.”
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video.
(1) SEOs confuse algorithm updates with data refreshes.
(2) Panda & Penguin algorithms are not about making Google more money in the short term.
(3) SEOs spend too much energy and time focused on link building and only thinking about search engines.
Here is the video and my summary will follow:
Algorithm Updates Versus Data Refreshes:
Matt explained that one of the biggest misconceptions he sees in the industry is that SEOs often confuse data refreshes and algorithmic updates. This is a topic we covered before at least once, but in short, here is the difference. An algorithm update is when Google changes the algorithm on how the search results are ranked, indexed or filtered. A data refresh is when Google updates the data where the algorithm runs. For example, we had a Penguin update recently; and, that last update was an algorithm update. There was a change to how the algorithm worked. Prior to that, Penguin 3 and 2 were mostly just data refreshes.
Panda & Penguin Updates Are Not About Revenue Gains For Google:
There are many people in the industry that feel Google releases algorithm updates, such as the Panda and Penguin updates with short-term goals of increasing their revenues. Matt said that is absolutely false and the algorithm and organic search results are completely separated from revenue goals.
Matt added that in one of the older earnings report, Panda was listed as a reason why Google’s revenues may not be as high in future quarters. Simply because Panda may have short-term negative impact on Google’s revenues. Why? Because Panda’s goal was to eliminate low-quality content sites that monetized mostly over AdSense revenue.
Then, Matt goes into explaining how Google looks at long-term goals, making the searcher happy, so they come back and search more. Google has methods for letting users take their data and leave. Google is rarely interested in short-term revenue goals, Matt added a few times.
Clearly, this is the PR side of Matt talking; but in my opinion, he 100% believes it.
SEOs Focus Too Much On Link Building & Search Engines:
Matt’s final point in the video is discussing what SEOs spend too much energy focusing on. They include link building and search engines, as opposed to their users. Matt said they can spend more time on social media and other areas to help build awareness of their sites.
He then discusses how the history of great sites, those sites generally focus on design and user experience first. This way the user is happy and recommends it to others. Matt added that Craigslist is a great site; but, their user experience is not great. So, there are many startups that come in and beat them on user experience to take over in some niches.
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies. Here's a recap of the latest AdWords updates.
1. Google AdWords Keyword Planner
The biggest news from AdWords for many webmasters is the introduction of a brand new keyword tool combined with a traffic estimator, called the Keyword Planner.
The new tool allows you to find new keywords related to a keyword or keyword list, URL, or category, which can be very helpful for those trying to do keyword research or expand their targeting keywords.
You can also use it to get performance and cost estimates, which can be helpful for planning out potential budgets before actually putting it in action.
Lastly, you can import the data and use it in your account without having to manually enter it from other research tools.
2. Advertising on Google Maps
We saw the preview of new advertising on Google Maps when they showed it off at I/O, and now AdWords is updating information for advertisers wanting to target Google Maps locations for advertising. The new ads will show right on the location for those with on-page location extensions, or in a box below the search box.
It is worth noting that advertisers will need to do two things to ensure their ads are showing up on Google Maps. First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns.
3. AdWords Editor Changes
If you use Google’s AdWords Editor, they have made some updates in the new 10.1 version of the editor to include tools for making bulk changes on enhanced campaigns and to include performance stats and metrics.
Some of the new features for advertisers are:
Set bid adjustments for placements, topics, and audiences.
Set mobile bid adjustments at the ad group level.
Upgrade campaigns in bulk using CSV import or the add/update multiple campaigns tool.
Use the new ValueTrack {ifmobile}, {ifnotmobile} parameters.
4. Flexible Bid Strategies for Enhanced Campaigns
Google AdWords included flexible bidding options for advertisers when they upgrade to enhanced campaigns. This allows advertisers to manage different parts of campaigns or even cross campaigns with specific bid strategies, which is very useful for those wanting to promote certain keywords while leaving other keywords to the current bidding setup.
Flexible bid strategies will be available to advertisers in the next few weeks once those campaigns are upgraded to enhanced campaigns.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different angles in a variety of areas.
Here are nine search and SEO changes webmasters will likely see – although, as always, Cutts warns nothing is set in stone and it should be taken with a grain of salt.
1. Next Generation of Penguin – Penguin 2.0
This update is to try and target more black hat web spam. The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
2. Advertorials
Many advertorials (a.k.a., native advertising) violate Google's quality guidelines. More importantly, they should not flow PageRank.
Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. Cutts did clarify there is nothing wrong with advertorials, simply that they don't want them to be abused for PageRank and linking reasons. If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising.
3. “Payday Loans” in .co.uk
Cutts mentioned that this is a problematic search, and there are others like it, so they are tackling it a couple of different ways. For those that play in that space, however, you're out of luck since Cutts isn't revealing exactly how they are dealing with it, just that it will be happening.
He said that they are targeting specific areas (another example he included was porn queries) that have traditionally been more spammy.
4. Devaluing Upstream Linking
Again, Cutts isn't going into details about this, but they are working on making link buying less effective and have a couple ideas for detailed link analysis to tackle this issue.
5. Hacked Sites
They want to roll out a next generation of hacked detection, as well as being able to notify webmasters better. They would like to be able to point webmasters to more specific information, such as whether they are dealing with malware or a hacked site, and to hopefully clean it up.
6. Authority
If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites.
7. Panda
They are looking for some additional signals for sites that are in the "gray area" or "border zone", and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously impacted by Panda.
8. Changes to Cluster of Results From the Same Site
If you're doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same site popping up with a cluster of results on those deep pages.
Google is looking into a change where once you have seen a cluster of results from the same site, you will be less likely to see more and more from that same site as you go deeper. Cutts mentioned this as being something that came specifically from user feedback.
9. More Information for Webmasters
Cutts said they want to be able to keep giving webmasters more specific and detailed information via webmaster tools. He mentions specifically example URLs to help webmasters diagnose problems on their site.
He believes that the changes will really make a difference with the quality of the search results, as well as impact the amount of spam that is showing up.
Bottom Line
Cutts says if you are focused on high quality content, you don't have much to worry about. But if you're dabbling in the black hat arts, you might have a busy summer.
If you're an avid SEO professional, you likely pay close attention to any new Google patents that are attached to the Search or Search Quality teams. It often gives insight about where the future of search could be headed, along with plenty of speculation about just how the patent could be applied and how it would affect webmasters.
Well, Google's Distinguished Engineer Matt Cutts brings up the topic of the many Google patents in his latest Google Webmaster Help video, which was an answer to the question about the latest SEO misconception he would like to put to rest.
“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” Cutts said in the video. “So sometimes you will see speculation Google had a patent where they mentioned using the length of time that a domain was registered. That doesn’t mean that we are necessarily doing that, it just means that mechanism is patented.”
He continues to describe another patent where Google looked at websites that were being updated after they did an update, which of course concerned webmasters that this could flag them, as they reacted to each update.
“Patents are a lot of interesting ideas, so you can see a lot of stuff mentioned in them, but don’t take it as an automatic golden truth that we are doing any particular thing mentioned in a patent,” he said.
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are voluntarily retweeted or commented on by other Twitter users.
"This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter," the company said.
Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
Twitter has been slowly phasing in Promoted Tweets and Promoted Accounts over the past few years, and in March announced the availability of a self-serve ad platform to a limited number of companies by invitation only. For some marketers, the wider availability of Twitter's ad platform comes none too soon.
"People have been salivating for an ad platform on Twitter for quite a while. If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
Fita, who said a few of his clients have tried out the platform in beta, welcomed the new analytics abilities but said that Twitter still had a long way to go in terms of offering a mature ad platform.
"I don't think the conversion tracking is that good and maneuvering though the ad platform is somewhat confusing," he said, noting that it would take Twitter a while to approach the level of Google AdWords or Facebook in allowing companies to see precisely where conversions were coming from.
We announced yesterday that Google punished Mozilla over user generated content. Today, we tend to learn that it absolutely was a extremely, very little penalty that solely compact one page out of Mozilla’s ~22 million webpages.
Google’s head of search spam, Matt Cutts, additional to the Google thread explaining that this manual penalty was applied in a very granular manner. In fact, it solely compact one page on Mozilla’s name, blog.mozilla.org/respindola/about.
Besides that being an improbable range of spammy comments on one page, it's disconcerting to check however confused Mozilla’s webmaster was over Google’s penalty notification. Don’t get Maine wrong, i'm an enormous fan of Google obtaining additional elaborate in their Webmaster Tools penalty notifications. however as you'll be able to see from our coverage of the penalty and Mozilla’s questions about the penalty, it appeared that this was a trifle larger than simply impacting one page on this huge web site.
This is an identical scenario as once the BBC was punished, and it clothed to be a penalty on one page.
In summary, Google told Mozilla that it has some type of spam issue that was so bad as to generate a penalty. But, Google didn’t explain what exactly this spam was, so that it could be easily removed. Worse, Google may have already removed some of the spam from its own listings, so that a publisher like Mozilla can’t even locate it using Google search.
Not only does this sound crazy, but it also sounds familiar. Last month, the BBC received a similar warning, one about having unnatural links. A puzzled BBC rep took to the forums to ask for help, since the message didn’t explain more in detail and the site has so much content. Eventually, Mueller answered that the warning came from having one single page that was deemed having unnatural links pointing at it and that “granular” action was taken.
Mozilla hasn’t been penalized — only specific parts. It could be a single page. It could be a range of pages. While that sounds reassuring, that the entire site wasn’t hit, the uncertainty over just how much or little was “granularly” effected adds a whole new worry.
To rank your website in search engine results page, popular search engines like Google, Yahoo and MSN consider many factors, "Quality Backlinks" are one of the MOST IMPORTANT factor to be consider to rank any website HIGH in search engines. Our directory submission service ensure that each manual directory we submit with is relevant to your site; each directory is chosen based on pedigree and reliability. Any major search engine that actually catalogues and indexes a directory has to meet certain criteria. Our directory submission service ensures that each directory we submit to has been thoroughly researched and not blacklisted by any search engine.
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.