Google Confirms Panda Update Is Rolling Out: This One Is More “Finely Targeted”

This morning, I noticed a possible Panda update was rolling out, one that seemed to be “softer” in nature than the previous updates, where many webmasters who were originally hit by the algorithm are now claiming recovery.

Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted.”

As you may remember, Google told us new Panda algorithms are being pushed out monthly over a ten day period. Google’s Matt Cutts did imply there was a bit of a delay in pushing out their monthly Panda refresh because they wanted to release signals that would soften the algorithm a bit.

Google confirmed with us that a Panda update is being released and said:

    In the last few days we’ve been pushing out a new Panda update that incorporates new signals so it can be more finely targeted.

This is despite Google telling us they are unlikely to confirm future Panda updates.

There does seem to be a wide number of SEOs and webmasters claiming recoveries here. I certainly hope you have recovered.

We are not exactly sure what number of Panda updates were up to, if I had name this one, I’d label it version 26.

Here are all the releases so far for Panda:

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)
Panda Update 26, July 18, 2013 (confirmed)

Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”

A common question I see from webmasters and SEOs is how many sites in my network can I link together without getting in trouble.

Google’s head of search spam Matt Cutts answered a question on that topic in a recent video which asked “If I have 20 domains, should I link them all together?”

In short, Matt Cutts said that it is very unlikely that a webmaster would have 20 websites on a similar topic and for those sites not to be somewhat spammy. “First off, why do you have 20 domain names,” Matt joked. Matt added, “if it is all, you know, cheap-online-casinos or medical-malpractice-in-ohio or that sort of stuff… having 20 domains there can look pretty spammy.”

When would it not be spammy to do so? When you have 20 domain names but they are all localized versions of your site and you are linking to them, then that would be okay. But even in this case, Matt said you shouldn’t link to all these domain names in the footer — instead have flags or a drop down to access them.

Matt Cutts then talks about blog networks doing it, but advices against it.

At the very end of the video, Matt says it would be a “cross linking scheme” to link all of these sites together, unless there was a “very good reason” to do so.

Here is the video:

Google Update Underway: But For Payday Or Panda?

 

There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts.

The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt replied saying, “Yup we saw that. Multi-week rollout going on now, from next week all the way to the week after July 4th.”

It is unclear exactly what this is an update for. Is it in response to an update on the PayDay algorithm or maybe the softer Panda update? We asked Matt Cutts and Google to clarify but Google won’t clarify.

Google has said that Panda is a multiday update, so maybe this update is related to that. If that is true, we’d probably be at the 27th update to Panda. The last Panda update we counted was Panda 25 but Google stopped announcing them; however, we think there has been at least one Panda refresh since the last confirmed update.

Or, this update Matt is referring to may be designed to improve the situation with the PayDay loans algorithm having some oddities. Such as the example Matt responded to with a search for [car insurance] in Google UK and the Matt Cutts payday loan hack from a week ago. There are many examples of places where the payday loan algorithm did not remove spam, so this update might be related to that.

Have you noticed ranking and traffic changes from Google over the past few days? Let us know in the comments.

Google, Bing Both Win More Search Market Share

Another month and another new release of comScore search engine rankings for the U.S. for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.

Not surprisingly, Google led the way for search share in May, and grew its search market share to 66.7 percent, up from 66.5 percent in April. Google has the identical search share of 66.7 percent when comparing May 2012 and May 2013.

Bing grew to 17.4 percent in May, up from 17.3 percent in April. This is a significant increase from its 15.4 percent search market share in May 2012.

Meanwhile, Yahoo dropped slightly from 12 percent in April to 11.9 percent in May. Yahoo is down considerably from May 2012, when it had a 13.4 percent search market share.

This continues the trend of Microsoft’s Bing and Yahoo simply swapping search share rather than making inroads on Google’s massive search share.

Ask held steady at 2.7 percent from April to May, but AOL's search market share fell to 1.3 percent, down from 1.5 percent. AOL's search market share has only been this low one other time, when it previously hit this record low in August 2011.

When looking at the 20 billion search queries conducted in May specifically, Google remained static with 13.4 billion, while again Microsoft gained 1 percent to 3.5 billion searches, while Yahoo lost 1 percent to 2.4 billion. Interestingly, AOL lost 8 percent of search queries over the previous month.

Google’s Matt Cutts: Same Ad To Organic Ratio As Google, You’re Safe From The Top-Heavy Alogrithm

At SMX Advanced tonight, Google’s head of search spam, Matt Cutts announced that if you have the same or less ads than Google does in their search results, then you are safe from their top heavy algorithm.

In short, if your ad to organic ratio is the same or less than what you see in Google’s search results, you are safe.

This came up durin the Ask The SEO session, where Matt Cutts was encouraged to come up on stage to answer some questions.

One question was around why does Google have so many ads in the organic result. Danny Sullivan joked, would Google penalize Google for top heavy algorithm? Matt responded seriously that even if the search results pages were indexed by Google, the algorithm that determines if a web page should be penalized or impacted negatively by the top heavy update, would not be triggered.

So you can use Google search results pages as a benchmark for not going overboard on the top heavy update.

Google Search Ranking Changes To Auto-Correct Your Mobile SEO Mistakes

Is your site not doing a good job for mobile visitors? Better get that fixed. Sites with mobile experience issues won’t rank as highly in Google’s mobile or smartphone search results, in the future.
Bad Mobile Site? Fewer Smartphone Search Rankings, For You

Google’s Yoshikiyo Kato and Pierre Far said about the change in a blog post today:

To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

They followed by sharing two common mobile configuration mistakes of many and suggested these search ranking changes will help import the smartphone search experience for Google users.
Faulty Redirects

The first issue is called a “faulty” redirect, when a page listed in search may redirect all smartphone users to the same single mobile page, rather than to a mobile-optimized version of the page they’re after:

 

Smartphone-Only Error
The second common mistake is that smartphone users, when trying to access a web page listed in search, get an error and nothing listed.
 

Optimizing For Mobile
Google also says that if you properly configure your mobile friendly pages, it will “improve the mobile web, make your users happy, and allow searchers to experience and experience your content fully.”

Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession

Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video.

(1) SEOs confuse algorithm updates with data refreshes.

(2) Panda & Penguin algorithms are not about making Google more money in the short term.

(3) SEOs spend too much energy and time focused on link building and only thinking about search engines.

Here is the video and my summary will follow:

Algorithm Updates Versus Data Refreshes:

Matt explained that one of the biggest misconceptions he sees in the industry is that SEOs often confuse data refreshes and algorithmic updates. This is a topic we covered before at least once, but in short, here is the difference. An algorithm update is when Google changes the algorithm on how the search results are ranked, indexed or filtered. A data refresh is when Google updates the data where the algorithm runs. For example, we had a Penguin update recently; and, that last update was an algorithm update. There was a change to how the algorithm worked. Prior to that, Penguin 3 and 2 were mostly just data refreshes.
 

Panda & Penguin Updates Are Not About Revenue Gains For Google:

There are many people in the industry that feel Google releases algorithm updates, such as the Panda and Penguin updates with short-term goals of increasing their revenues. Matt said that is absolutely false and the algorithm and organic search results are completely separated from revenue goals.

Matt added that in one of the older earnings report, Panda was listed as a reason why Google’s revenues may not be as high in future quarters. Simply because Panda may have short-term negative impact on Google’s revenues. Why? Because Panda’s goal was to eliminate low-quality content sites that monetized mostly over AdSense revenue.

Then, Matt goes into explaining how Google looks at long-term goals, making the searcher happy, so they come back and search more. Google has methods for letting users take their data and leave. Google is rarely interested in short-term revenue goals, Matt added a few times.

Clearly, this is the PR side of Matt talking; but in my opinion, he 100% believes it.
 

SEOs Focus Too Much On Link Building & Search Engines:

Matt’s final point in the video is discussing what SEOs spend too much energy focusing on. They include link building and search engines, as opposed to their users. Matt said they can spend more time on social media and other areas to help build awareness of their sites.

He then discusses how the history of great sites, those sites generally focus on design and user experience first. This way the user is happy and recommends it to others. Matt added that Craigslist is a great site; but, their user experience is not great. So, there are many startups that come in and beat them on user experience to take over in some niches.

Negative SEO Exists Confirms Google

For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. As natural links became more valuable and paid links were devalued or penalized, Google changed their stance slightly on the issue, but still maintained it wasn't a widespread issue, with Google's Matt Cutts admitting negative SEO isn't impossible, but it is difficult.

Then came the link disavow tool, which allows webmasters to disallow paid or low quality links and clean up their backlink profile, regardless of whether they or a competitor was responsible for pointing those backlinks at a website.

Now Google has changed their stance once again, simply saying that Google works hard to prevent competitors from utilizing negative SEO.

The change was noticed on the “Can Competitors harm ranking?” help page at Google Webmaster Tools.

When the page first went online, it simply stated “There’s nothing a competitor can do to harm your ranking or have your site removed from our index.” Last year, when negative SEO became a lot more prevalent, the wording was changed to “There's almost nothing a competitor can do to harm your ranking or have your site removed from our index.”

This week, webmasters noticed that the wording was changed once more, to “Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index.”

This is a clear admission that yes, negative SEO does exist and it can result in third parties being able to remove competing sites from the Google search index, or at least negatively impact their search rankings.

While changing the wording is a confirmation for many webmasters that Google is finally acknowledging the problem, it could also tip off negative SEO wars between competitors. Some webmasters might not have engaged in negative SEO for the simple reason that so many people insisted the problem was next to nonexistent, although those who have been impacted by it know otherwise. So some unscrupulous webmasters might think nothing of link bombing competitors with one of those “10,000 backlinks for $20” deals that are advertised everywhere.

That said, webmasters who might not follow SEO news closely, or who haven’t had their sites impacted by negative SEO, might never visit that page and see confirmation that negative SEO is a potential problem. The change to the page reflecting Google’s new stance on the issue was made very quietly, and seems limited to just that single page.

It is a step moving forward that Google is acknowledging that negative SEO is a real problem, but it is also positive that they are also acknowledging that they are looking at ways to combat the issue.

Google Facing U.S. Antitrust Probe Over Display Ad Sales

The U.S. Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business, Reuters reported.

An unnamed source confirmed the news to Reuters late last week, adding that the investigation is still in its early stages and that the FTC had not yet sent out civil investigative demands ordering Google to hand over data.

The probe will focus on the tools Google purchased from display ad company Doubleclick in 2007. The FTC reportedly began the investigation following demands from a number of unnamed competing display advertising companies, which accused Google of using its position in the display ads market to favor its own services.

The FTC has mounted antitrust probes against Google in the past. The FTC previously mounted an investigation into whether Google was using its search dominance to promote its own services more than those of its competitors. That antitrust probe ended in January, with Google only making a couple of minor changes.

Elsewhere on the antitrust front, Google's business in Canada is also about to face a formal inquiry from Canada's Competition Bureau, the Financial Post reported May 17. The agency has yet to reveal the scope of the investigation or asked for any documentation from Google.

Google Penguin 2013: How to Evolve Link Building into Real SEO

Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.

This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and the message from Google contradictory.

Sorting out Panda, Penguin, and Manual Actions

Google's Panda update is a different release than Penguin. Panda is geared toward duplicative, thin, or spun content on websites.

Google's Distinguished Engineer Matt Cutts recently stated that Google is actually pulling back on Panda because of too many false positives. This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter.

Penguin is much harder to understand, focusing on backlink patterns, anchor text, and manipulative linking tactics that provide little value to end users. To make matters worse, Google likes to take large manual actions just prior to major algorithm updates. In 2012 we saw the removal of BuildMyRank from the index just prior to Penguin.

Earlier this year we saw major manual action taken against advertorials. Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty against Sprint this week.

The proximity of these manual actions with major algorithmic updates is brilliant PR as it associates them together in our memories, discussions and debates - but they are very different things.

Is SEO Enough?

As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. Google is clearly beating the familiar drum with the same core messages:

•     Build a great website.
•     Make awesome content with high end-user value.
•     Visitors will magically appear.

But the reality is that visitors don’t magically come, at least on any reasonable scale, without organized promotional activities. Many excellent websites have died a slow death due to lack of promotion. And this is where the contradictions emerge in SEO, which has demonstrated extremely high ROI compared to other marketing channels.

Long Live Online Marketing

While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity.

Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition, social spread, and backlinks through excellent content marketing. This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical.

Real SEO

Real SEO is the prescription for those who fear Penguin 2013. Here are practical activities that need to be done every month to achieve real SEO:

    Continually Identify Audience Demand: Your SEO won't be successful if it isn't useful. To serve a need, webmasters must understand what the audience is seeking. Keyword research, as always, is critical. While doing keyword research don’t over-emphasize head terms or money keywords. Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term.
    Content marketing: In my opinion, content marketing is the new link building. Earn recognition, social spread, and backlinks by giving away valuable information for free. Excellent content has high audience value and points readers to other resources via cocitation. Video is an excellent form of content marketing that is still under-utilized by small businesses. And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread.
    Work on brand: There is increasing evidence that branded mentions are an important legitimacy signal to Google. Promoting the brand has traditional marketing benefits and also now helps SEO. But be careful not to turn SEO content marketing into an endorsement, as this crosses the line. Find traditional marketing tactics, such as press releases, to drive branding while announcing news-worthy events.
    Syndicate: The "build it and they will come" philosophy doesn't work on an Internet with more than 500 million active domain names. This is why even excellent content needs to be promoted. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of the SEO process.

Conclusions

The arrival of Penguin 2013 has many small business owners scared and confused. But SEO remains one of the best online marketing channels.

Real SEO is the path forward for those who wish to make a long-term investment in online marketing. Forward-looking webmasters can prepare their sites for Penguin 2014, 2015, and beyond with well-researched, end-user focused content marketing that provides strong audience value.

Using modern syndication tactics, they can broadcast their message, gain audience mind-share and earn recognition. By spreading valuable content, small business can build their brands and earn bulletproof backlinks.

Google Penguin 2.0 Rolled Out

Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin in March. Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on "This Week in Google".

"It's gonna have a pretty big impact on web spam," Cutts said on the show. "It's a brand new generation of algorithms. The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas."

In a new blog post, Cutts added more details on Penguin 2.0, saying that the rollout is now complete and affects 2.3 percent of English-U.S. queries, and that it affects non-English queries as well. Cutts wrote:

    We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

    This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Webmasters first got a hint that the next generation of Penguin was imminent when back on May 10 Cutts said on Twitter, “we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”

Then in a Google Webmaster Help video, Cutts went into more detail on what Penguin 2.0 would bring, along with what new changes webmasters can expect over the coming months with regards to Google search results.

He detailed that the new Penguin was specifically going to target black hat spam, but would be a significantly larger impact on spam than the original Penguin and subsequent Penguin updates have had.

Twitter is full of people commenting on the new Penguin 2.0, and there should be more information in the coming hours and days as webmasters compare SERPs that have been affected and what kinds of spam specifically got targeted by this new update.

Google Maps Gets a Brand New Look

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users.

One major change is users can now click on any area of a map, and Google will respond by showing you information about what is in the area that you could be interested in, such as restaurants, businesses, and hotels. This is designed to make it easy for visitors to see what is near a particular location, such as discovering what is located near a hotel when someone is visiting a city.

There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active with correct information, including hours and photos, and user reviews of their business.

What businesses are displayed are also influenced by each user's Google+ network, highlighting specific businesses that Google+ connection have given positive reviews for. So that also makes it well worth it for businesses to promote their Google+ pages to engage users for more reviews, increasing the likelihood that their business shows up first for more people.

Google Maps search results are much more clearly added to the maps page.

For example, they included a screenshot highlighting a user searching for an Italian restaurant, it not only displays the first result as an overlay on the map, it also shows all related Italian restaurants in the area with restaurant names and short blurbs about each one.

They have also redesigned how advertisements are placed on Google Maps. Formerly, different colored pins on the map represented paid advertising versus non-paid, however, engagement wasn't that high as many users didn't understand what the different colors meant. Now, short snippets of ads are placed directly onto the map itself with the business name, alerting users to an advertisement or special deal for that business.

The new style of ads are in the testing phase and advertisers aren't being charged for ad clicks at this time. However, this ad style is for desktop only, not mobile.

The new version of Google Maps is by invite only. You can request an invite here.

On a related note, Google announced that Maps users will now be able to rate businesses on a scale of one to five stars, as opposed to the Zagat 30-point scale. Though Google noted Zagat reviews will still be available throughout Google.

Google To Soften The Panda Algorithm

As I covered yesterday, in very brief summary, Google's Matt Cutts told us ten SEO changes coming to Google by the end of this summer. One of those changes is softening the impact of the Panda algorithm for sites that are in the "gray area" or "border" of being impacted by the Panda algorithm.

Matt Cutts, Google's head of search spam, said 5 minutes and 3 seconds into the video that Google is adding additional signals to look for other quality metrics that may lessen the impact of the Panda algorithm for those sites in the gray area. This is with a caveat!

Here is the transcript:

We are looking at Panda and seeing if we can find some additional signals, and we think we've got some to help refine things for sites that are kind of in the border zone, the gray area a little bit, And so if we can soften the affect a little bit, for those sites, that we believe have got some additional signals of quality, that will help sites that were previously affected - to some degree.

The question is, what "degree" will these sites see a benefit in ranking after the Panda algorithm is softened for them? That is the big question.

So I screen captured Matt's facial expression when he said that and see what I mean? Will this have much of an impact or just a very soft impact on those who have been impacted by Panda? I am not sure.

But it will be interesting to follow and see what happens over the next few months.

Matt clearly said the Panda algorithm will be softened for some but the question is, how much so?

Nearly 90% of Affluent Consumers Use Social Media [Study]

About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study.

The study, Influencing the Mass Affluent, classifies the mass affluent as consumers who have investable assets between $100,000 and $1 million. LinkedIn says that this group is active on social media and could prove a key market for financial institutions.

Of that 90 percent of the mass affluent that use social media, 44 percent engage with financial institutions on social media. LinkedIn reports that another 34 percent actively engage with financial institutions' content through social networking.

LinkedIn found that the mass affluent use social media primarily for professional reasons. The firm's study reported that one out of every two surveyed use social media to connect with other professionals. While one in three use social media to engage with professional content.

"Members on our platform have a value exchange and sense of trust with the platform. Because of that we have seen financial firms really adopt [LinkedIn] beyond just display advertising," said LinkedIn's lead executive in financial services, Jennifer Grazel.

According to the report, 36 percent of the mass affluent use social media for discovery and consideration. LinkedIn classifies discovery as learning about trends, products, and services, while the firm denotes that consideration as actively seeking advice on the things they've learned through social media.

LinkedIn classifies the mass affluent in three categories. The firm says that the mass affluent is either acquiring wealth, about to retire, or already retired. According to the research, financial institutions must tailor their social networking campaigns differently for each group.

"The key that struck a cord with us was the types of information mass affluents are getting through social media," Grazel saud.

For those accumulating wealth, relevant content is the most important factor for financial companies using social media. Those soon to retire find that timely updates are the most important factor when using social media. While retired consumers care more about strong customer support through social media.

Across all consumer types, information about new product information was found to be very important. Those surveyed said that they would like to see new product information posted on social media for both brokerage firms and credit/debit card companies.

LinkedIn also recommends that financial institutions must be mindful to drive conversation through social media. The company says that proper discussion on social media leads to greater influence and improved lead generation.

Google Penalized Mozilla Only One Page Out of 22 Million

We announced yesterday that Google punished Mozilla over user generated content. Today, we tend to learn that it absolutely was a extremely, very little penalty that solely compact one page out of Mozilla’s ~22 million webpages.

Google’s head of search spam, Matt Cutts, additional to the Google thread explaining that this manual penalty was applied in a very granular manner. In fact, it solely compact one page on Mozilla’s name, blog.mozilla.org/respindola/about.

Besides that being an improbable range of spammy comments on one page, it's disconcerting to check however confused Mozilla’s webmaster was over Google’s penalty notification. Don’t get Maine wrong, i'm an enormous fan of Google obtaining additional elaborate in their Webmaster Tools penalty notifications. however as you'll be able to see from our coverage of the penalty and Mozilla’s questions about the penalty, it appeared that this was a trifle larger than simply impacting one page on this huge web site.

This is an identical scenario as once the BBC was punished, and it clothed to be a penalty on one page.

Mozilla Penalised by Google for Over User Generated Content

In summary, Google told Mozilla that it has some type of spam issue that was so bad as to generate a penalty. But, Google didn’t explain what exactly this spam was, so that it could be easily removed. Worse, Google may have already removed some of the spam from its own listings, so that a publisher like Mozilla can’t even locate it using Google search.

Not only does this sound crazy, but it also sounds familiar. Last month, the BBC received a similar warning, one about having unnatural links. A puzzled BBC rep took to the forums to ask for help, since the message didn’t explain more in detail and the site has so much content. Eventually, Mueller answered that the warning came from having one single page that was deemed having unnatural links pointing at it and that “granular” action was taken.

Mozilla hasn’t been penalized — only specific parts. It could be a single page. It could be a range of pages. While that sounds reassuring, that the entire site wasn’t hit, the uncertainty over just how much or little was “granularly” effected adds a whole new worry.

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